Criterion Tiles - at the centre of tile design

Founded over 30 years ago, Criterion Tiles has gained the confidence, product-knowledge and experience to listen closely to your tiling demands, and suggest creative solutions.

Our Tiles

On this site an approach is made, by the character or association of certain tiles, to reflect the mood or sense of style you may seek. These are broadly illustrated in sections CLASSIC, CONTEMPORARY and PERIOD. This selection is by no means exhaustive and should not be viewed as a catalogue.


This is a motley collection of items which we regard as either essential (but perhaps difficult to source), or just extremely good value. Most will be found in stock – the rest to special order direct from factory, and so competitively priced. For an overview of what we can offer have look at our Quick Reference guide to our current stock.


Criterion Trade

Our new venture Criterion Trade carries a wide range of quality wall and floor tiles in stock.

Tastefully selected but competitively priced, the stock can be viewed, purchased and collected from the trade counter. Local delivery can also be arranged within 24 hours at reasonable rates.

From essential white brick wall tiles in various formats , to polished porcelain and mosaics, job lots, and end of batches can all be found here. Criterion Trade aims to be a one stop shop by also stocking grouts, adhesives, tile trim and tools.

Click here to find out more...


You can choose high fashion or classic, hand painted, printed or plain, glittering mosaic, bespoke panels, borders, retro, rustic, minimalist, Arts and Crafts, sinuous Art Nouveau, even Sixties geometric. Trained sales staff will guide you towards the right choice for your space, in an unhurried informal atmosphere.

Criterion Tiles Fulham Showroom Criterion Tiles Belsize Park Showroom Criterion Warehouse

Criterion Showrooms...

Located in Belsize Park, North London and in Fulham, South London, we are ideally located for most people's needs in the Capital.

Our showrooms are spacious and well stocked , so you really are sure to be able to find what you're looking for.

We're open on weekdays and weekends - at times that will suit you - click here to see our location and contact details...



Criterion Trade

Criterion Tiles are please to announce the opening of a new trade counter at our warehouse. Criterion Trade will stock tiles for both the floor and wall as well as adhesives and grouts.

New Developments

We've been updating our ranges at Criterion and so if you're thinking of a change, come in and have a look at what we can offer.

Criterion Stock

See what ranges we have in stock

Alpha Stone - a best sellerClick to see more of our Alpha Stone...
The tile is deceptively good-looking in rustic or hi-tech surroundings.


South London Showroom:
196, Wandsworth Bridge Road,
London SW6 2UF
Tel: +44 (0)20 7736 9610
Fax: +44 (0)20 7736 0725